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Baluja Institute of Technology and Management
  • Syllabus

    SEO training at balujalabs What is Digital Marketing

  • Understanding Digital Marketing Process
  • Increasing Visibility
  • What is visibility?
  • Types of visibility
  • Examples of visibility
  • Visitors Engagement
  • What is engagement?
  • Why it is important?
  • Examples of engagement
  • Bringing Targeted Traffic“elnbound
  • Outbound
  • Conversion Leads
  • Types of Conversion
  • Understanding Conversion Process
  • Retention
  • Why it is Important?
  • Types of Retention
  • Performance Evaluation
  • Why it is Important?

    • SEO training at balujalabs  What is SEO
  • Introduction to SERP
  • What are search engines
  • How search engines work?
  • Major functions of a search engine
  • What are keywords?
  • Different types of keywords
  • Google keyword planner tool
  • Keywords research process
  • Understanding keywords mix
  • Google Operator : So that you can find anything on the web on page optimization
  • what is primary keywords, secondary

    • SEO training at balujalabs  Website Planning & Creation

  • Understanding Internet
  • Difference Between Internet & Web
  • Understancing websites
  • Understanding domain names & domain extentions
  • What is web server & web hosting
  • Different types of web server
  • Different types of websites
  • Based on functionality
  • Based on pupose
  • Planning & conceptualising a website
  • Isentufying objectives of website identifying objectives of wbsites
  • Deciding on number of pages requires
  • Plaanning for engagement options
  • creating blueprint of every webpage
  • Beszt & worst examples
    • ¨
  • Building website using CMS in class

    • SEO training at balujalabs  keyword and tertiary keywords ?
  • Keywords optimization
    • ¨

    SEO training at balujalabs Content optimization & planning
  • Understanding Your audience for“content planning
  • What is the difference between“keywords stuffing and keyword“placement ?
  • Internal linking
  • Meta tags creation
  • Creating Webpage in HTML
  • Using google webmasters tool & website verification
  • Sitemap creation and submission in website & webmasters
  • how to write an optimized content ?
  • How to write a content for article,
  • blog and press release ?

    • SEO training at balujalabs  Off Page optimization
  • What is domain authority?
  • How to increase Domain authority?
  • What are back links?“Types of back links?
  • What is link building?
  • Types of link building
  • Co's and Dont's of link building
  • Link building strategies for your business:
  • Easy link acquisition techniques

    • SEO training at balujalabs  Social Media Marketing
  • What is social media?
  • Understanding the existing“Social Media paradigms and psychology
  • How social media marketing is“diffrent than other forms of“Internet marketing?
  • Facebook marketing
  • Understanding Facebook marketing
  • Practical session 1
  • Creating Facebook page
  • Uploading contacts for invitation
  • Creating external tabs in Facebook page
  • Exercise on fan page wall posting
  • Increasing fans on fan page
  • How to do marketing on fan page (with examples)
  • Fan engagement
  • Important apps to do fan page marketing
  • Facebook advertising
  • Types of Facebook advertising
  • Best practices for Facebook advertising

    • SEO training at balujalabs  Email Marketing
  • What is email marketing?
  • How email works
  • Challenges faced in sending bulk emails
  • How to over come these challenges
  • Types of email marketing- Opt-in & bulk emailing
  • What is opt-in email marketing?
  • Setting up email marketing account
  • Best platforms to do opt-in email marketing
  • Setting up lists & web form
  • Creating a broadcast email
  • What are auto responders?
  • Setting up auto responders
  • How to do bulk emailing?
  • Best practices to send bulk emails
  • Tricks to land in inbox instead of spam folder
  • Top email marketing software's & a glimpse of how to use them
  • Improving ROI with A/B testing

    web designing training at balujalabs  HTML
  • Overview of HTML
  • Creating a Simple HTML Document
  • Basic HTML Tags
  • Coding Style
  • Text Styles
  • Creating Table
  • Creating Hyperlink
  • Creating Frame
  • Lists Tags
  • Email Links
  • Work with Images
  • What is URL?

    • web designing training at balujalabs  Creating CSS Layouts
  • Getting started with Layouts
  • Used CSS as Internal, External or Inline
  • Linking of CSS Document to HTML Pages
  • Creating Tag & Class Styles
  • Creating Div with Class / Id
  • Adding Border with CSS
  • Creating an Image Border
  • Using Margin/Padding for Positioning
  • Using Float for Div Positioning
  • Creating Navigation Links
  • Duplicating Existing Styles
  • Styling Html Tags in CSS
  • Understanding Font Sizes

    • web designing training at balujalabs  DREAMWEAVER
  • Creating a New Site
  • Adding Images with Alternate Text
  • Inserting & Formatting Text
  • Testing & Targeting Links
  • Organizing File & Folders
  • Working in Code, Design & Split Views
  • Use the Properties Inspector & Tag Selector
  • Adjusting Transparency Settings
  • Creating a New Site

    • web designing training at balujalabs  JAVA SCRIPT
  • Introduction Java Script
  • Java Script Basic
  • If The Statement
  • Alert Box, Confirm Box, Prompt
  • Functions, Methods and Events
  • Events in Forms
  • Redirection of Pages

    • web designing training at balujalabs JQUERY
  • jQuery Intro
  • jQuery Effects
  • jQuery HTML
  • jQuery Traversing
  • jQuery AJAX

    • web designing training at balujalabs FLASH
  • Flash Basic
  • Flash work Flow
  • Assembling the Graphics
  • Animating in Flash
  • Adding Interactivity and Advance Animation
  • Putting it all together for the web

    • web designing training at balujalabs PHOTO SHOP
  • What is Photoshop?
  • What Does Photoshop Do?
  • The Photoshop Workspace
  • The Menu Bar
  • The Drawing Canvas
  • Drawing Things on the Canvas
  • Choosing a Color
  • Defining the Brush
  • The Pencil Tool
  • The Paintbrush Tool
  • The Line Tool
  • The Airbrush Tool
  • The Text Tool
  • The Paint Bucket Tool
  • The Gradient Tool
  • The Eraser Tool
  • The Smudge Tool
  • The Eye Dropper Tool
  • The Zoom Tool
  • Selecting Things
  • The Marquee Tool
  • The Lasso Tool
  • The Move Tool
  • The Crop Tool
  • Channels
  • Masks
  • Layers
  • Fills
  • Cloning
  • Filters

    • SEO training at balujalabs  Online Advertising
  • Pop ups and Pop under ads
  • Contextual advertising
  • In Text ads, In Image ads
  • In video ads
    • ¨In page ads
  • What are Payment Modules Companies that provide
  • Advertising Solution
  • “Tracking & Measuring ROI of online adv.
  • Assignment on allocating funds to various
  • Online advertising Platforms
  • “Creating Banner Ads Using Tools

    • SEO training at balujalabs  Content On SEO

     `
  • What is Content Marketing
    • lo
  • Introduction to Content Marketing
  • Objectives of Content Marleting
  • Building Process
  • 18 types of Content with examples
  • Keywrod research for search enginees
  • Understanding Second Customer
  • How to increase option in emaillist with content marketing with examples?
  • Case Study on content marketing

    • SEO training at balujalabs  Adsense & Blogging

     `
  • What is Adsense
  • How to aproved for adsense?
  • Cool trick to get adsense approval by google
  • Using your adsense account Interface
  • Placing ads on your blog
  • Creating blogs with our free soaftware
  • Creating Digital Marketing Strategy
  • Google Analytics , Webmaster & Seo Tools

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